Pollution has changed the face of river swimming across the world. Not that pollution in itself has put people off outdoor swimming. In the UK for instance, summertime tradition sees holidaymakers keen to paddle and swim in the sea despite pollution on many beaches. Rather, the public perception that rivers and lakes are unsafe or unclean is so intrenched that it is rarely questioned. Rather like the beguiled Emperor in Hans Christian Anderson’s: The Emperor’s New Clothes, todays would be swimmers are so convinced by what they think they know that they cannot see what is obvious to little boys.
Discover just how different attitudes are in Switzerland