ITV News reports: “The mother of a fourteen year old who died while swimming with friends in the River Wear is backing a new water safety campaign. Cameron Gosling suffered a ‘shock reaction’ after jumping into the river near Bishop Auckland last summer. His mother Fiona has joined the campaign ‘Dying to be Cool’ which is being launched by the council and emergency services to make teenagers aware that cold water shock kills.”
Cameron’s friends had paddled in the water before swimming but he jumped straight in and his body went into shock as a result of the sudden change in temperature. Had he known of the dangers of cold water shock, we might not have lost a loving son and friend.
– Fiona, Cameron Gosling’s mother
Sadly the campaign poster focuses on staying out of rivers lakes and reservoirs rather than on the need to acclimatize. No mention is made of cold sea water.
Please see Swim Smart