Families urged to ‘Love Swimming’


The Newham Recorder reports: Swim England and nine partners are bidding to reconnect families by swapping screens for swimming in the Love Swimming initiative.


In the digital age, children are spending a great deal of time on their screens and, at a time when we are never more connected to the world via the internet, families have revealed they have never felt more disconnected within the family unit.


With the release of an impactful film featuring a real family, the Roberts, and illustrating ‘Because their console doesn’t work underwater’, Swim England and nine partners from the swimming sector are driving home the message that real-world connection has significant advantages over digital immersion, with the pool providing a complete escape from the digital world – one of the few places where families cannot take a console compared to other family activities.

The swimming industry is encouraging people across the country to get off their screens and back into family fun by putting aside technology once a week and instead visiting their local pool to enjoy spending time together, being active and reconnecting in the real world.


In a 2017 OnePoll survey, almost nine in 10 people agreed gadgets get in the way of spending quality family time together, with families only spending 36 minutes together on an average weekday.


Seven out of 10 parents even recognised there are times when they could be spending time with their children, but are busy playing on their phone or tablet instead.


Ofcom’s 2017 Annual Report announced the internet has overtaken television as the top media pastime for British children, who are now spending 15 hours a week online, while the Children’s Commissioner is encouraging parents to give children time to switch off and get moving.


Love Swimming is aimed at the one-third of people for whom, according to Ofcom, there is ’general acceptance’ of families sitting in the same room but all on different screens and gadgets to watch a TV show, catch up on social media or play a game.


Reading this its hard to imagine that Britain was once a nation of hardy swimmers. Discover the history of swimming and British culture at: Hung Out to Dry…


#FamilyTime #LoveSwimming #wellbeing

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