Time will tell! British Swimming have teamed up with the BBC in a four-year-deal that will see much more coverage of the sport during the run up to both the Olympic Games 2012, and the Commonwealth Games in 2014. It is hoped that we will see a marked increase in the demand for swimming lessons as well as increase in public participation in the sport. Sadly a disappointing lack of diving facilities means that inspiration is unlikely to be played out in the pools of Britain. Even so a new campaign: The Big Splash will be launched in partnership with the BBC so as to encourage swimming lessons and get people swimming.
Take a look at some of the campaigns from the past by following these links: