Indy Star reports: Would you use a beach on the White River?
Would you set up an umbrella and sun yourself on a sandy area on the urban waterway that flows through Indianapolis? The one plagued for years with pollution issues?
Yes, that’s a serious question — because it seriously could happen.
“It would be a missed opportunity if we didn’t develop the banks of the White River.” said Chris Gahl, vice president of Visit Indy, the city’s tourism agency. “Why not think big? Why not think progressively? If we don’t think big, we’ll get passed by.”
So Visit Indy is thinking big — and long term. The prospect of a beach along the banks of the White River Downtown came out of its first tourism master plan, launched in 2015 with a goal of attracting 5 million more visitors to Indianapolis by 2025. In the past 18 months, Visit Indy researched the needs and wants of state residents, business owners, community leaders and elected officials and identified areas to target to reach that goal.
“Our research shows people are attracted to water,” Gahl said. “(The White River) is an underutilized attractant in the city. People would gravitate to it.” More…